Christian Parenting (CP) came to us with a challenge. Their website was loading slowly, had a mixed design language, and was struggling to effectively showcase their wealth of podcast and article content. As a platform dedicated to equipping parents with faith-based resources, they recognized the need to speed up the content discovery process for busy parents. We dove in and got to work.
We significantly improved the homepage's performance, reducing the Largest Contentful Paint (LCP) from 4.5s to 2.2s, ensuring faster load times and a smoother experience for visitors. Additionally, we optimized global elements like the top navigation and footer, creating a more consistent user experience while improving overall site performance.
A comprehensive redesign focused on improving user engagement and consistency, aligning with best UX practices while optimizing for speed and accessibility. Beyond just the homepage, we restructured the podcast and article content architecture, ensuring episodes and articles were well-organized and easy to navigate. This not only improved discoverability for users but also enhanced backend management for the CP.
To streamline content publishing, we developed a scheduled podcast feed importer, allowing new episodes to be pulled in automatically. In addition, we redesigned, developed, and SEO-optimized the entire podcast ecosystem, including the podcast index, individual podcast pages, and episode pages. These enhancements ensured that users could easily find and engage with episodes while improving search engine visibility.
We took a structured approach to optimizing article content, redesigning and developing the article index, archive, and individual article pages with an emphasis on performance and SEO best practices. These improvements not only enhanced readability and navigation but also increased the likelihood of organic discovery through search engines, driving sustained traffic growth for CP.
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