My Nota

My Nota

Access to engaging and easy-to-follow apologetic and spiritual development content has often been buried in difficult-to-navigate software or within the walls of a church. Seeing an opportunity, Trinity Fellowship Church partnered with us to fill this gap and bring discipleship to the masses.

Generation Z

Disciplined Focus

Out of the gate, the target audience was clearly set: Gen-Z. Understanding the unique aesthetics, voice, and needs of this generation became a core goal early on in our design and discovery phase. In our version one build, we took inspiration from linear progression games and online course websites such as Duolingo or Udemy to provide an educational campus. While this successfully reached thousands of devices around the world, we knew we could do better.

Line of phones displaying Nota

Redesigned With Care

Thoughtful Approach

For My Nota, we went back to the drawing board to design an app that truly spoke to the freedom Gen-Z values and the serendipitous discovery experience found on apps such as TikTok or YouTube. After several discovery and design brainstorming sessions, we landed on a non-linear mind-map style interface, heavily inspired by the aesthetics of National Park marketing. Users are able to access all content on day one, dialogue with AI-powered “guides” who answer questions for the user (and have been rigorously trained and vetted by qualified content moderators), and Trinity Fellowship Church is able to edit the content and view up-to-date analytics from their custom web dashboard.

Man on a trail holding phone with Nota

In A Nutshell

Summary

“DSR has been so wonderful to work with. Their team is fun, incredibly talented, and just super sharp. I feel like they ’get’ us, which is something that is so incredibly hard to come by in partnerships like this. They are creative and able to think about the project's big picture, even as the minute details are being worked on. Can't say enough good things!”

Knox Botsford,
Creative Director

Here's what we did for Trinity Fellowship Church:

  • A.I-Powered
  • Non-linear exploration
  • phone [#225] Created with Sketch. App Development
  • Engaging Design
  • Cross-Platform
  • Gamification

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